As the Owner and Managing Director of Petite Victory Collective, a non-profit and decentralized label and collective, I have demonstrated a strong aptitude for artist management, content creation, release strategy development, and event coordination.
PVC is based in Copenhagen, Denmark. I created this safe and inclusive space with the aim of showcasing the vibrant Danish and international electronic live music scene through intimate experiences that combine workshops, meet and greets, exhibitions, and concerts featuring some of our finest live performers and artists.
All PVC's artists gets 100% of their royalties. We owes much of our existence to our artists, fans, and collectors who share this commun view of the ideal Label. Most of the artists today have been conditioned to expect one-sided relationships with the organizations they interact with. We're slowly but surely trying to redefine a path suiting our vision of the modern Label.
Our commitment as a collective is to take care of artists, create compelling content, develop effective release strategies, and coordinate live events, all of which have been crucial in achieving our collective vision.
Everything is voluntary and done by ourselves. All our profits go back to the humanitarian, ecological and climate-friendly organizations that we support. Since 2021, we have been raising funds for UNICEF, Médecins Sans Frontières (MSF), Nordic Ocean Watch, and Buy Food With Plastic.
The motivation behind this project is to bring people together around a niche genre, which is the live electronic scene we support and care about. PVC aims to support learning, innovative collaborations, and development.
With this project, we invite electronic music lovers, and curious minds seeking new sonic adventures. Exploring the intersection of electronic music and art through interdisciplinary creative collaborations is our ongoing mission.
